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  1. Marketing Myopia (Häftad)

    av

    Ted Levitt, Theordore Levitt, Theodore Levitt

    ISBN: 9781422126011 - UTGIVEN: 200805

    At some point in its development, every industry can be considered a growth industry, based on the apparent superiority of its product. But in case after case, industries have fallen under the shadow of mismanagement. What usually gets emphasized is selling, not marketing. This is a mistake, because[...]

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    från 84.00 kr